MKT501 Current Final Term shared by Sarf Fall 2013 File 2

60 Qs; MCQs-52,  4x3 Mks Qs and 4x 5Mks Qs. 60% MCQs from old papers.
Advertising methods which can be employed by Marketing Manager.
Herbit Simon’s explanation for irrational buying model.
Marketing research methods....?
Media types available and for what they are used for?
Wholesaler services to Retailer.
Promotional methods available to marketing manager.
Situation based Q - Boss wants to introduce Innovation in Fan industry whereas marketing manager wants to go with the market conditions. Which approach both are following.
Some other details I forgot ...........
Anyway Best of luck to all ....