MKT621 Current Final Term shared by nabeel ahmed Fall 2013 File 6

mcqs were 50% from past papers.and my today's paper was.
1)what is low involvement model.(3)
2)what is execution,brand and category cue.(3)
3)disadvantages of TV ad.(5)
4)how to make newspaper ad outstanding.(5)
5)what are the questions that an account executive  can ask.write any five.(5)
6)as a advertiser of a product you are advertising and the audience are children how you produce affect in children's learning.(5)
baqi conceptual the jo yad nahi rahe