MKT610 Current Final Term shared by Mrs. Usman Ali Fall 2013 File 6

there are total 64 questions
56 were objectives and 4 questions of 3 marks and 4 of 5 marks.
mostly objectives were new and from topic of 360 degree view, CRM 4 C's remaining questions  I forgot :
subjective:
Significance of Idea development (5 marks)
Importance of CRM in organization (3)
Difference b/w strategic and long range planing (5 marks)
pareto's Law (5 marks)
1 situation base question tha jo yaad nahi 5 marks ka... umm selling point of view sey tha
how it is important to know the need of customer and consumer (3 marks)