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MKT610 Current Final Term shared by ali123 Fall 2013 File 5

My Today Paper:
Total questions were 60 out of 52 were MCQ's (some were new but most of from  past Final and midterm papers)---------- so overall paper was not very tough if student just read carefully and clear concepts
Questions which i remember are as follows:-
1) Discuss why organization has changed its focus from product oriented approach to customer oriented approach?      (5 marks)
2)"Moment of truth" for and organization point of view? (3 marks)
3) How Field Sales Online helps manager to increase sales executives’ productivity? (5 marks)
4) Impact of CRM on organization? (5 marks)
5) How technology can impact on One to one marketing?  (5 marks)
6)Instant online marketing    (3 marks)
2 question of 3 marks kay yad nahi aya rahay, infact solve he nahi keay coz time was over. Thanks

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