MKT621 Current Final Term shared by Noreen Fall 2013 File 3

Total Question 64
56 MCQs
qustions of 5 marks bellow
Q no 1: Business is not activity that can be performed in isolation with looking your competitors. How can you scan your competitor environment? Make a work sheet of your competitor.
Q no 2: It is essential for advertising agency to understand the Clint’s requirements to make good positioning in Clint’s mind. Being a CEO of an advertising agency how would you and your team can convince clients?
Q no 3: There are different techniques to determine effective responses of advertising. What are advertising hierarchy response models, which stages are common in each of model and write down the different purposes of each stage?
Q no 4: Marketers are challenged to assure the effectiveness of an advertising campaign rests upon the success of certain brand related measures.
ye sb 5,5 no waly hn 3 waly ni likh saki time hi ni tha mcqs easy hi thy