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MKT621 Current Final Term shared by Adnan Younas Fall 2013 File 4

Total Question 64 of 88 Marks (56 MCQs 8 Subjective. 4 of 3 Marks and 4 of 5 Marks)
Q57. Low involvement learning model starts with cognitive Stage tell other stages. 3 Marks
Q58. Color rendition 3 Marks
Q59. Describe the constituents while stating marketing objectives. 3 Marks
Q60. Why companies inhibit to use Point of purchase 3 Marks
Q61. Nescafe established a point of purchase on super store. Describe different ways for attractive POP. 5 Marks
Q62. Importance of Sales and Marketing Plans 5 Marks
Q63. Importance of Concept of Ad 5 Marks
Q64. Describe Five steps of Advertisement Research 5 Marks
ALLAH Azawajul sub ke Naik Tamnayein poori keray. Ameen. (Pray for me too Thanks and Wasalaam)

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