MCQ’s = 46 & Subjective = 9
All these questions are not with 100% exact wording but it’s the theme of the
questions to a maximum limit.
Briefly explain implicit promises. Marks 3
Discuss the role of sales staff in trade and customer oriented promotions. Marks 3
Discuss fundamentals of advertisement. Marks 3
What is brand innovation give an example? Marks 3
Brand extension is successful then introducing a new brand. Briefly explain it. Marks 5
Define pricing and discuss its determinants in detail. Marks 5
How core competencies play a role in the success of a product. Marks 5
Tell the hard questions raises in brand contract. Marks 5
What are marketing communication forms? As en employee of an organization discuss in
detail all of them. Marks 5
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