MKT624 Current Final Term Fall 2013 File 1

Mcqs: 46
Subjective question: 9

Q1. Should brand vision and mission be stated with company's vision and mission? Marks:3
Q2. What is customer value? Marks:3
Q3. In which situations, you can charge premium price? Marks:3
Q4. What is the media strategy of Brand plan? Marks:3
Q5. In which situations, the measurement of brand performance become necessary? Marks:5
Q6. Write 2 of the following. a) Cyclic variations (b) seasonality © Industry life cycle Marks:5
Q7. Write circumstances when brand extension is not considered a good option by companies? Marks:5
Q8. To develop a copy what factors should be considered ? Marks:5
Q9. Write 5 methods of selling and attracting customers. Marks:5