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MKT501 Current Midterm Paper Fall 2013 Shared by Mohammad Umair File 2

Mohammad Umair on December 22, 2013 at 2:51pm My Today's paper most of the mcqs were from past paper same 11 papers file.pdf subjective mr bakhs supply fish to shop now he wants to open his his own shop what suggestion would you give to him (3) why people go for premium pricing(3) different levels of goods(3) types of discount give to the retailer and promoter(5) advertisind and promotion budget on different stages of product(5)

MKT501 Current Midterm Paper Fall 2013 File 3

Mine today paper... 24 dec 2013.. 10:30 22 mcqs i think 15 mcqs from past papers. 1.Differentiate b/w product idea and product concept. 3 marks 2. Pricing is important but difficult decision for marketers discuss? 3 marks 3.about brand name 3 marks 4.commercialization and its steps in new Product development 5 marks 5.advantages of price penetration. 5 marks