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Questions of my paper for your info: 1) Differentiate between core and secondary beliefs. Do marketers take benefit from the secondary beliefs? 2) Differentiate between demographic and geographic segmentation.   3) Define Marketing intelligence system 4) A firm is going to launch a new product into the market. The top management is trying to decide whether to associate a new brand with the product. What are the advantages of having a good brand name? Best of Luck ...

Most mcqs were from past papers.... 1. Differentiate between performance quality and conformance quality. (3) 2. Explain the product market expansion grid and differentiate between  product development and market development strategies (3) 3. Differentiate between modified rebuy, stairght rebuy and new task situation. (3) 4.What is positioning? What positioning startegies should be used to get competitive advantage. (5) 5.What is Marketing Information system. Explain its subsytems. (5)

My today paper of mgt301 22 mcqs (almost all from past papers (MGT301_2010MIDTERM_8papers)is file ma se aye sary 3 question of 3 marks D/f between product development and diversification one was case study about how to launch new product in market to get customers preference Advantages of having good brand. 2 question of 5 marks Explain Market Segmentation Explain The Product Life Cycle Strategies. Best of luck guys...

Q1)What determines whether the buyer is satisfied or dissatisfied with a product ? How it is useful for marketer? (2) Q2) Explain the product market expansion grid and differentiate between product development and market development strategies (3) Q3) Difference b/w Labeling And Packaging? (3) Q4)Being the marketing manager , you are going to introduce a new product with the brand name " Slim Fast in the market for the people suffering from obesity. what are the steps you will take o conduct a marketing research before introducing the product in the market? (5) Q5) Different products usually have adoption rates depending upon their nature and market. what are the different characteristics or behavior that influence the rate of adoption? (5 marks) Q1) Compare and contrast closed-end questions and open-end questions for gathering data. (3 Marks) Q2) Differentiate between idea generation and idea screening? (3 Marks) Q3) The BCG growth share matrix identifies four classifications of...

I took my exam today and had 22 MCQs and 3 Questions of 3 Mks and 2 Questions of 5 mks, 27 in total. Most of the objectives were those which i faced during attempt of QUIZZES earlier. So if you remember your MCQs from quizzes then must revise those. Subjective type Questions are as following: 1. Differentiate among "straight rebuy","modified rebuy" and "new task"? 3 Mks 2. "When a product reaches maturity and starts giving constant flow of profit then it does not need any modification". If statement is correct then give arguments in support to it? 3 Mks 3. Enlist environmental factors affecting the consumer behavior? 3 Mks 4. What are basic questions which a manager should consider about consumer behavior? give detail of each? 5 mks 5. I am unable to recal----hehehehe By somone 

Today dated 30-12-2013 my paper was very easy MCQz mostly from past papers Long Question 23. What is questoinres methods. what question keep in mind during questenires new prodcut? 24. What is differnt btw Demograhpic and Geographic? 25. What is backaging? 26.  Cash Cow techniques wala ta? 27.  last yad ni?