Faheem Ahmed on December 29, 2013 at 10:37am Todays MKT610 Paper was conceptual, few mcqs from past papers... Subjective was almost from past papers, one should first see subjective Qs from past papers and than start reading notes it will be helpful... 1-Customer loyalty and customer retention differencr. 2-CSS and Operational CRM 3-Strategic Inflection Point 4-Qs related to Customer Behaviour 5-Planed and Unplanned nature of stagnates
Download past papers, Video Lectures, Handouts, Study Software