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MKT610 Current Midterm Paper Fall 2013 Shared by Faheem Ahmed File 1

Faheem Ahmed on December 29, 2013 at 10:37am Todays MKT610 Paper was conceptual, few mcqs from past papers... Subjective was almost from past papers, one should first see subjective Qs from past papers and than start reading notes it will be helpful... 1-Customer loyalty and customer retention differencr. 2-CSS and Operational CRM 3-Strategic Inflection Point 4-Qs related to Customer Behaviour 5-Planed and Unplanned nature of stagnates

MKT610 Current Midterm Paper Fall 2013 File 2

on December 20, 2013 at 7:33pm subjective: Significance of Idea development (5 marks) Importance of CRM in organization (3) Difference b/w strategic and long range planing (5 marks) pareto's Law (5 marks) 1 situation base question tha jo yaad nahi 5 marks ka... umm selling point of view sey tha how it is important to know the need of customer and consumer (3 marks) communication in an organization ka kuch tha 1 3 marks ka

MKT610 Current Midterm Paper Fall 2013 File 3

on December 20, 2013 at 7:33pm Subjective question: 2 marks What traits are the valuable parts of person’s morally good behavior? In perfect compaction the demand curve is always downward slopping. Why? 5 marks What are the two ideological camps in free trade theories? Explain in detail What is monopolistic and oligopolistic compition? Explain the main points of difference?

MKT610 Current Midterm Paper Fall 2013 File 4

on December 20, 2013 at 7:33pm Total Qz 64 Mcqz 56 all are easy if you read the handout 4 questions are 3 marks 4 questions are 5 marks Being a CRM manager how you improve the communication skill of your employee Sales application marketing application and support application Four C’s ka ak qz tha  question about  Customer mood    question appeals wala tha jis mai “customer wants gains or profit Seven C’s k mCQZ