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MGT301 Current Midterm Paper Fall 2013 Shared by blue moon File 2



Most mcqs were from past papers....
1. Differentiate between performance quality and conformance quality. (3)
2. Explain the product market expansion grid and differentiate between  product development and market development strategies (3)
3. Differentiate between modified rebuy, stairght rebuy and new task situation. (3)
4.What is positioning? What positioning startegies should be used to get competitive advantage. (5)
5.What is Marketing Information system. Explain its subsytems. (5)
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