Mine today's Exam: Mcqs was very easy...... Q1-Which type of company may use a customer sales force structure? Support your answer with example Q2-Briefly explain Planned obsolescence? Give example where it exists Q3-What is an advertising clutter? How it has made advertising more challenging? Q4-pricing strategy Q5-What is meant by advertising objective? Why there is a need to set advertising objectives to produce measurable results? Q6-What are the factors that must be considered to design the motivational plan for the salespeople? Q7-How has E-Commerce benefited the sellers? Q8-How to avoid 'decline of a product'? What initiatives and decisions should be taken by the management to avoid this kind of situation? Q9- Recently Dawlance Company has cut its refrigerators prices. In how many ways, Waves Company can respond to the price change by its competitors.
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