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MGT301 Current Finalterm Paper Spring 2014 Shared By Pirates

Mine today's Exam: Mcqs was very easy......
Q1-Which type of company may use a customer sales force structure? Support your answer with example
Q2-Briefly explain Planned obsolescence? Give example where it exists

Q3-What is an advertising clutter? How it has made advertising more challenging?

Q4-pricing strategy

Q5-What is meant by advertising objective? Why there is a need to set advertising objectives to produce measurable results?

Q6-What are the factors that must be considered to design the motivational plan for the salespeople?
Q7-How has E-Commerce benefited the sellers?

Q8-How to avoid 'decline of a product'? What initiatives and decisions should be taken by the management to avoid this kind of situation?

Q9- Recently Dawlance Company has cut its refrigerators prices. In how many ways, Waves Company can respond to the price change by its competitors.

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