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MGT301 Current Midterm Paper Shared by gulnaaz, Spring 2014

My midterm comprised of: Total 23 questions: 18 MCQs and 5 Descriptive

MCQs on following topics:

-Micro envimoment

-Buying behaviours

-Boston Consulting Group

-TQM

-Market penetration

-Brand

-Sampling

-Target marketing

-Niche Marketing

-Marketing concept

-New Task

-Descriptive Questions:

-Some segments appear to be fruitful in short mn and in profitable in the long run.
Mention various structural factors that affect in long-run segment attractiveness

Define suppliers and their importance in micro envimoment analysis

How can a company overcome the problem of gathering internal data for research
purpose which is scattered wide across organization? Can CRM help to solve this
problem? How?

How a questionnair shall be constructed

Describe the concept of Packaging with example

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