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MCM301 Current Midterm Paper Fall 2013 File 9



Total Questions: 27
Total MCQs of 1 Mark: 22
Total Short Subjective Question of 3 Marks:3
Total Short Subjective Question of 5 Marks:2
 What do you understand by an order letter?
   
 What factors are important to achieve balance between logical appeal and emotional appeal?
 Suppose you are going to Bhurban for the sake of some conference and plan to stay in PC Bhurban. For this purpose, you send an e-mail to the hotel management for the reservation of a room. What important information you will provide them in your mail and why?
   

 Inside address is an essential part of a business letter. Explain what is an 'inside address' with the help of an example?

 Enlist the five tools that can be used to persuade the audience in a persuasive message.
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