MGT211 Current Final Term Fall 2013 File 15

Total Question 60            3 questions (3) marks each

                                             5 questions (5) marks each

52 MCQS mostly from end chapters

1) What is meant by the product life cycle?? (3 marks )

2) Identify and analayse the position of employee at three level of managment hierarchy? ( 3 marks )

3) Mr Haleem is a chief inventry officer in a readymate garment factory. He is responsibe to make the inventry of raw material and pay top most attention to the purchasing process. what step for him to make purchasing process successful (3 marks)

4)Most of the companies are moving towards market segmentation and targeting customers.list the basis of segmenting cunsumer markets (5 marks )

5) Identify the factors which cause the success of business (5 marks )

6) How information system can help business to achieve competitive advantage by using a network based stratergy? (5 marks)

7)Mr Ahmed overseas 3 children want settlement in the city. how MrAhmend  chosed the best school for their children . By following which criteria he can judge the quality of education offer by discuss the criterion in prospective to service secter.? (5 marks)

8)Being a marketing manager?which distributon stratergy you will have to apply by keeping in mind the target customers, Justify your answer by providing reason . (5 marks )