Mgt301 Paper!
Total 60 Questions
52 Mcqs and 8 subjective Questions!
Mcqs = 60% were from past papers!
Questions of Marks!
Q. How is sales promotion different from advertising ?
Q. What is consumer black box? Define its two parts also.
Q. Define and differentiate between Mas Marketing and segmented marketing?
Questions of 5 marks
Q. In your opinion , why store atmosphere is important for customer's convenience?
Q. Enlist any five major decisions made be the company while doing international marketing?
Q.What do you understand by the term customer database? Identify that in how many ways the companies use their database?
Q. What are the characteristics of satisfied and loyal customers ?
Q. Whatever price a customer has to pay for a product or service must exceed the cost of producing a good or delivering a service otherwise the company will lose money.you are required to identify the main categories in which firms divide the costs along with some examples.
Total 60 Questions
52 Mcqs and 8 subjective Questions!
Mcqs = 60% were from past papers!
Questions of Marks!
Q. How is sales promotion different from advertising ?
Q. What is consumer black box? Define its two parts also.
Q. Define and differentiate between Mas Marketing and segmented marketing?
Questions of 5 marks
Q. In your opinion , why store atmosphere is important for customer's convenience?
Q. Enlist any five major decisions made be the company while doing international marketing?
Q.What do you understand by the term customer database? Identify that in how many ways the companies use their database?
Q. What are the characteristics of satisfied and loyal customers ?
Q. Whatever price a customer has to pay for a product or service must exceed the cost of producing a good or delivering a service otherwise the company will lose money.you are required to identify the main categories in which firms divide the costs along with some examples.
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