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MGT301 Current Final Term Fall 2013 File 8

All MCQs from the attached file below
Subjective Questions:
1) How many types of sales force personnel are there . Name them? (3)
2) Why direct marketing is used more and more nowadays? (3)
3) A customer has planned to buy a new product. What decisions he should now make? (3)
4) While using 'Advertising' what important decisions should be made? (3)
5) What are needs, wants and demands? (3)
6) What is Environmentalism. Explain? (5)
7) What are different types of retailers. Name and define them? (5)
8) IF SONY has decreased the price of its Televisions to half. As a customer what would you think?    (5)

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