MGT301 Current Final Term Fall 2013 Shared by Mirza Mohsin File 1

Marks = 3

1. What are the types of personal selling? Briefly explain.

2. What is the use of Internet in marketing? Briefly explain.

3. What are the important factors should be considered in setting advertising budget? Briefly explain.

Marks = 5

1. What are the advertising messages? How to create memorable advertising messages?

2. What are the factors involved to motivate sales people to perform a better job? Explain.

3. Explain the channels involved in business buying process?

4. If competitors reduce their prices, what kind of questions comes in our mind?

5. Define E- Commerce, E- Marketing and E- Business. What is different between E- Marketing and E-Business?

Best of luck to all!!