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MGT301 Current Final Term Fall 2013 Shared by gul File 6

TODAY PAPER
TOTAL QUESTION FORM 60 QUESTION
60 percent quiz from past paper?
3 question 3 marks
4 question 5 marks
Q1:Define selling agent? 3 marks
Q2:Define 3 global strategy? 3 marks
Q3:Designing sale force structure? 3 marks
Q4:Explain marketing coverage agent? 5 marks
Q5:Define competitive intelligence system and also explain its advantages? 5 marks
Q6:why personal selling is important in today market?
Q7:Different between hyper market and category killer ?
Q8:Different between fixed cost and variable cost?explain with example?


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