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MKT711 CURRENT FINALTERM PAPER FALL 2013 SHARED BY AYESHA NASIR FILE 2

MKT 711 paper-Marketing research

1- Qualities of fieldworker
2- Explain pie, bar and line charts
3- What is multiple linear regression
4- Why statistical hypothesis is imp in marketing research
5- Guidelines for asking questions
6- What is the importance of report and presentation in research
7- Explain correlation coefficient
8- Explain three categories of marketing tensions mentioned in article (Challenges and solutions for marketing in a digital era By Peter S.H. Leeflang, Peter C. Verhoef, Peter Dahlström, Tjark Freundt)
9- three reasons of importance of cross tabulation
10- forgot this question

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