MKT501 Current Final Term shared by mina ji Fall 2013 File 6

aj ka mera paper Marketing Management MKT 501                                          
1. Internal analysis is used to evaluate the strength and weaknesses of company's internal
environment. What factors a company need to evaluate while doing internal analysis? (5marks)
Answer:
STRENGTHS AND WEAKNESSES
• Resources: financial, intellectual, locational
• Customer Service
• Efficiency
• Competitive Advantages
• Infrastructure
• Quality
• Staff
• Management
• Price
• Distribution Channels and Hours of operations
• After sales service and Sales promotion techniques
• Transportation and Delivery time
• Diversified fields, Product line and multiple services/offers (Technical, Commercial, Designing
&
Turnkey Projects etc )
Also prepare this.
OPPORTUNITIES AND THREATS
• Competitors' actions
• Economic conditions
• Interest rates
• Increasing market saturation
• Changes in laws and regulations
2.Define portfolio and how a product is plotted in two diamention map of BCG 5 marks

3.What is the outcome of  negotiation? 3marks

Q: 4 Channel Members are important for a company how a company can motivate their
5. how the force automation systems can be help in  the productivity of  the sales personal  5 marks

6.How docters can publicize themself (3)

7.Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case? \
Answer:
price after discount:

As discount is 10% so the new price will be 90% of the actual price that
is
5000 x 90 /100 =4500
Price after surcharge:
As surcharge is 10% so new price will be 110% of actual price that is
5000 x 110 /100 = 5500
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