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MKT501 Current Final Term shared by shanu Fall 2013 File 4

My today’s paper of MKT501...
Q1: what is the responsibility of a marketing manager in marketing a slogan?

Q2: “Buyer’s decision making process is the combination of both cognitive process and psychological construct”
Evaluate this statement in the light of buyer’s secession making process.

Q3: through how many ways the retailers are involved in the process of price discrimination? What is the effect of this price discrimination?

Q4: discuss those factors that help marketers in changing premium price?

Q5: why the role of sales promotion is increasing in today’s competitive environment?

Q6: what are the purposes of marketing research?

Q7: how sales force system is helpful in training of staff?

Q8: you are going to purchases a personal computer which channel of distribution you will use to purchase your computer. Explain with logical reasoning.



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