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MKT630 Current Final Term Fall 2013 File 4

Consumers play an important role in buying process. Explain this role. Marks 3
 Explain what is the positioning. Marks 3
 A company wants to do business of export of knitwear to Canada. Being a marketing consultant you are asked to develop a marketing mix. So what information are required for marketing mix. Marks 3
 How can we improve the positioning of the product? (Kuch isi kism ka question tha yad nai ha sehi tra se) Marks 5 or may be marks 3
Explain the importance of the last three stages of a new product development. Marks 5 or 3.
 A football manufacturing company of Sialkot makes a licensing agreement with foreign company. What kind of variables should its management keep in mind while doing this contract in order to secure its end? Marks 5
What is the difference between plat form markets and emerging markets with one example? Marks 5
Explain the difference of direct marketing and sales promotion in international marketing. Marks 5
 What information is required for decision making in the development of marketing mix. Marks 5

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