MKT630 Current Final Term Fall 2013 File 1

Total 55 Questions... 46 MCQs and 9 Subjective Questions.
Q# How can we make international marketing segmentation effectively. 3 marks
Q#Explain the funtional alliances with single line description. 3 marks
Q#Summarize all internal factors that influence international pricing. 3 marks
Q#List down the most important assumptions of comparative advantage theory. 5 marks
Q#Why diligence is important for franchisee? 5 marks
Q#How would you differentiate the growth market from mature market and established market by giving atleast one example. 5 marks
Q#In the context of international marketing mix. discuss promotional tool for both local and international markets having similar or distinct variables...5 marks
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