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MGT301 Current Midterm paper Shared by Tayyeba, Spring 2014

My today paper

Total =23

Mcqs= 18

Short question 3 marks =2

Long question 5 marks =3

19) Different blw idea generation and idea screening? (3 marks)

20) What are the major uses of marketing research in an organization? (3 marks)
21) What do you know about ‘Reference Group‘ and why reference groups area
important for marketers? (5 marks)

22) Explain the concept of positioning for competitive advantage and on which base
one company can differ to another? (5 marks)

23) Define the growth share matrix. Identify the disadvantage of the growth share
matrix. (5 marks)

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