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MKT530 Current Midterm paper Shared by Asif Nazir, Spring 2014

Consumer Behaviour
Mid Term paper on 08-6-14 By Asif Nazir
Subjective
1. A person buys china mobile. Advice for his worries how can he minimize his worries.
2. Various ways to identifies and categories the personalities of consumers. Three type of personalities behaviors
3. Association with the feeling of consumers pleasure classical conditioning
4. Utilitarian functions
5. Choice of lower prices and more products. Selection
Quize
1. Ali took part in competitive exams to get scholarships
1. Intrinsic 2. Extract 3 Extroversion 4. Introversion
2 older time parents use fresh milk and now dry milk use
1. Change belief 2. Add belief
2. High involvement products

Older post
Total 27 Questions for 41 Marks. Time 60 Minutes
There were 22 MCQs, all new and every single one was conceptual. The whole paper was
conceptual.
Short Questions. (Not Exact Wording)
1. How an Automobile Manufacturer can use needs for Marketing? Briefly Explain? (3
Marks)
2. What are the implications of Selective Perception, Selective Interpretation and Selective
Attention for advertisers? (3 Marks)
3. How can marketers market a washing machine to men. Discuss in the light of Two Brain
(Left and Right Hemisphere) Theory? (3 Marks)
4. Can marketers create “Positive association with a product”? Comment based on the
Classical Conditioning Theory? (5 Marks)
5. This Question was about “Attitude Towards Behaviour Theory” and its factors or
something? (not very clearly described in hand-outs therefore I can just reproduce this
much of the question) (5 Marks)

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